The term Coaching was used for the first time in the United States in 1974 by Timothy W. Gallwey in his book “The inner game of tennis”.


Gallwey, a tennis teacher and sports coach, argues that a player needs to develop winning inner thinking strategies to succeed in the game. The game must be played on two fronts: against the opponent and in one's mind.


It was then not until the book  “Coaching for performance” by John Whitmore, an English racing driver who took part several times in the "24 hours of Le Mans", was released in 1992, that we saw Coaching applied to the corporate world.


Once he left the world of racing, Whitmore dedicated himself to the world of Coaching of which he is considered one of the founding fathers with Gallwey. Whitmore was the first to focus on a person's potential with their possibilities for change and personal development rather than their mistakes.

In reality, Coaching already existed in the time of Socrates but it was called Maieutic: the art of the midwife.

The philosopher, through specific questions, helped his interlocutor to "give birth" to his truth. Maiuetic was, like Coaching, a method based on dialogue and self-knowledge.

"Remember to look up at the stars

and not down at your feet"

Stephen Hawking

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Today Coaching is internationally recognized thanks also to ICF, International Coach Federation, the largest professional Association of Coaches, which has offices all over the world ( and to which I belong.

ICF defines Coaching as a partnership with clients: the Coach, through a creative process, stimulates reflection, inspiring them to maximize their personal and professional potential.

The client wants to get away from something that's not working, improve and even change. It is a path of personal growth focused on the goals to be achieved.


Thanks to its rigorous training and compliance with its code of ethics, ICF maintains very high standards.

The Coach therefore supports the client with various skills, including listening and empathy, in achieving their goals through processes of learning, change, responsibility and new awareness.



Coaching shares one of the 17 United Nations Sustainable Development Goals: health and wellbeing.

Ensuring a healthy life and promoting the well-being of all at all ages becomes a conscious and obligatory choice.



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